Our Story
Scale Lab was born from the belief that consulting must go beyond surface-level advice. Each of our three founders had scaled their own companies in different industries — from real estate and hospitality to IT, logistics, and e-commerce. We experienced both the chaos of growth and the discipline needed to build structure.
The name Scale Lab comes from our SCALE framework™ — Strategy, Clarity, Automation, Leverage, Expansion. It reflects how we help businesses move from vision to structured growth:
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Strategy — foundation and thinking models
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Clarity — market, product, and positioning
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Automation — lean systems and operations
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Leverage — people, technology, and capital
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Expansion — scaling, funding, and investor readiness
What makes Scale Lab different?
Our mission is to help entrepreneurs, SMEs, and investors build businesses that scale with clarity, sustainability, and measurable results.
What makes us different?
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Boutique + Big-Firm Precision: personalised attention with the discipline of top-tier firms.
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Human + AI Approach: our expertise amplified by advanced tools — fast, accurate, double-checked by humans.
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Deep Involvement: we don’t just advise; we facilitate sessions, design systems, and support implementation.
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Entrepreneurial DNA: all three founders are entrepreneurs with real-world track records.
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Zero-Trust & ESG Principles: data security and ethical practices are part of our DNA.
Founders – Architects of Growth
Three senior partners, three pillars of growth:
Strategy, Operations, Finance

CEO & Business Strategist
Alina Sakhterova
Serial entrepreneur with almost 20 years of experience, including CEO and Business Development roles. Expert in investment packaging, scaling, and marketing. Facilitator of masterminds and strategy sessions. Background in real estate, hospitality,
and e-commerce in Cyprus and the UK.

COO & Operational Architect
Evgeniya Chepkova
Entrepreneur and founder of IT school for kids. Expert in team structures, management systems, and corporate culture with 20+ years of experience . Builds processes, KPIs, and effective communications to help companies scale sustainably while freeing founders from operations.

CFO & Financial Architecht
Irina Lukoyanova
Entrepreneur with a background in logistics, fintech, and education. Expert in financial transparency, profitability, and management reporting with 25 years in the field. Builds financial architecture: models, P&L, cash flow, KPIs. Supports due diligence, investor reporting and partner mediation.
How & where we work
Scale Lab is more than three partners. Alongside us works a dedicated team and a trusted network of specialists — from branding and design to legal, HR, and technology. This allows us to deliver end-to-end solutions while staying lean and boutique.
What services do we offer?
We help businesses grow through:



