1. Boutique + Structured Excellence
We combine the flexibility of a boutique consultancy with the discipline and depth of top-tier strategy firms. You get tailor-made solutions, but with systematic methods, proven frameworks, and accountability.
2. Founders = Senior Partners
Three senior partners lead every project, each with their own entrepreneurial track record:
Alina Sakhterova — serial entrepreneur, strategist and business architect; expert in scaling, investment packaging, brand and business development.
Evgeniya Chepkova — COO, organisational design and operations expert; team dynamics and systems architect.
Irina Lukoyanova — CFO and financial strategist; specialist in profitability, management accounts, and transparency.
We are not “career consultants” — we are entrepreneurs who have built, scaled, and transformed businesses ourselves.
3. Human + AI Expertise
We don’t just “use AI” — we know how to integrate it effectively. Our experience with AI tools (ChatGPT, Perplexity, custom GPTs, automation platforms) combined with our business expertise lets us generate insights and solutions that clients cannot achieve by using these tools alone. AI accelerates analysis, but it’s our judgment, knowledge, and strategic architecture that make the outputs accurate, valuable, and actionable. Every AI-assisted result is reviewed, refined, and contextualised by us.
4. Multi-Methodology Toolkit
We design the process around the client’s goals, using multiple approaches:
Strategic sessions — not only about vision and goals, but also roadmaps, business models, operational architecture, brand development, and implementation planning.
Partner sessions — remediation, conflict resolution, and alignment between co-founders, boards, or teams.
Creative & brainstorming sessions — for innovation, ideation, and solving complex challenges.
Masterminds & workshops — peer learning, best practice sharing, and transformation support.
Preparation of strategic documents — business models, GTM strategies, financial frameworks, and implementation roadmaps.
5. Deep Involvement
We don’t just hand over slides — we embed solutions into the structure of your business. We guide implementation, support teams, and use masterminds as reinforcement tools to keep transformations on track.
6. Network of Trusted Partners
Where needed, we bring in vetted partners (legal, accounting, advertising, IT, HR-tech) under our strategic umbrella. You get one coherent solution without managing multiple contractors.
7. Human-First Values
Our principles are built on transparency, confidentiality, and respect. We apply Zero Trust architecture (security-first approach), work within GDPR/ESG frameworks, and design sustainable solutions that support long-term growth.
8. International & Bilingual Delivery
We operate in English and Russian, provide bilingual documents, and work with clients worldwide. Based in Cyprus, we deliver online and on-site, adapting to international teams and markets.
✨ In short: Scale Lab = three senior partners, a team, and a network.
We offer not just advice, but a structured partnership for sustainable growth.