Not quitting: how discipline and a mastermind for entrepreneurs help you reach your goals
- Evgeniya Chepkova
- Aug 11, 2025
- 4 min read
For me, the topic of “not quitting” is very real.
My partners in our “kids” business often say that the formula behind their success
92 branches worldwide and explosive revenue growth in just 2 years is discipline.
For myself, I define discipline as the ability to follow the plan and not drop out halfway, but actually reach the goal. Oh, that sweet word discipline.
And there is a lot in it about personal boundaries.
What “quitting” looks like in real life
My usual pattern looks like this. The goal is clear, the steps are broken down into tasks, everything is neatly entered into a tracker, the structure is there, the plan is there.
Then the day starts. And SHE appears procrastination.
Instead of key tasks I:
reply to all messages
write a bunch of my own
do lots of small errands
and never really get to the one thing that actually moves the needle.
There can be many reasons for this, very different ones. Today I want to focus on another question so what do we do about it?
My way not to quit: other people and the “good girl” effect
I noticed that when I fill my calendar with meetings and calls, I work much more effectively. Simply because there is another person on the other side. Even if I am late, I will still show up. It turned out to be very important for me not to let someone down.
And I realised something else about myself it matters a lot to me to be a “good girl” in someone else’s eyes. You can work on this for a long time in a therapist’s office.
I decided to first use this “special feature” to my advantage and:
tie my tasks to important tasks of my team members
also a great way to delegate responsibility, by the way, if you want more on this topic I can unpack it in a separate piece
commit in front of my partners
actually show up in formats like focus rooms and productivity sessions
Who else recognises themselves in this, raise your hand 🙋🏻♀️
A mastermind for entrepreneurs instead of a personal supervisor
More than once I have had the thought maybe I should hire a person whose only job is to be online with me during my deep work hours. We would agree on a time, jump on a Zoom call, sit there and simply work. Not because “I am so motivated by this Excel file”, but because “I promised I would show up and do it”. But it turned out there is a simpler option.
And definitely cheaper than even half of a full time salary.
A regular mastermind group.
When you have a mastermind for entrepreneurs, with a structured format, a facilitator and peers who will “ask about your promise” at the next session, quitting becomes much harder.
By the second round you start to realise that it is easier to do what you promised yourself and others, than to keep explaining why you did not. This is what really supports an entrepreneur’s discipline.
A regular mastermind for entrepreneurs gives you not only expert support, but also structure and accountability. This combination makes it much harder for founders to quietly quit on their own priorities.
Why we launched a Scale Lab mastermind in Limassol
This whole approach became a strong reason to create our own mastermind group.
To help myself. To help other entrepreneurs who are facing similar things to find solutions for their real tasks and to grow their business without dropping out on the way.
The format is:
Limassol, offline
6 entrepreneurs from different industries
6 sessions over 6 months
6 themes, a separate focus for each meeting
3 experts: strategy, systems, finance
Discipline and results, not just “talking about ideas”
We start in October and we are now forming the first group.
If you also do not want to quit on your goals
If this sounds familiar:
you have plans, but your day is eaten up by small things
important tasks keep moving from week to week
you rely only on willpower and “self discipline” and it keeps breaking down
then this kind of format might be exactly what you need.
A regular mastermind for entrepreneurs where you get:
expert support
clear structure
and a social contract that helps you stop quitting on your own plans
If you want to know more or join the first group, get in touch with us at Scale Lab or send a message via the website.
Limassol, offline. 6 months. 6 entrepreneurs. 3 experts. Less quitting. More real progress towards your goals.
FAQ about the mastermind for entrepreneurs
What is a mastermind for entrepreneurs?
A mastermind for entrepreneurs is a small group of business owners who meet regularly to discuss their challenges, share experience and hold each other accountable. It is a mix of support, expert input and structured check-ins.
How does a mastermind help with discipline?
In a mastermind you do not just set goals, you commit to them in front of the group and then report back at the next session. This social contract and regular accountability make it much harder to quietly quit on your own plans.
How is a mastermind different from networking?
Networking is mainly about meeting people and exchanging contacts. A mastermind is about structured work on your business: focused sessions, clear topics, feedback and specific actions to complete between meetings.
Who is the mastermind for entrepreneurs suitable for?
It is best suited for founders who already run a business, but feel stuck in operations, struggle with discipline or keep postponing important projects. The format helps them move from constant firefighting to consistent progress.
What does the Scale Lab mastermind in Limassol offer?
The Scale Lab mastermind in Limassol offers six offline sessions over six months, a small group of entrepreneurs, three experts in strategy, systems and finance, and a structured environment that supports discipline and real progress.
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