Strategy, operations and finance for SMEs who want to grow without chaos
Scale Lab helps founders and leadership teams design clear business and product architecture, build scalable operations and transparent finances - so the company can grow, attract investment and work without the founder in the centre of every decision.
All Scale Lab services are built on our SCALE Framework©
For founders who need clarity on what to build, how to position it and where growth will come from.
01
Annual Strategy Session
02
Strategic Session: Vision and Roadmap for New Initiatives
03
Startup and Business Model Lab
04
Product and Marketing Architecture
05
Go-to-Market and Brand Communication Strategy
Not sure what you need?
Book a free diagnostic session
Diagnostic Sessions
30 minute strategic diagnostic consultation to uncover challenges, growth points and next steps for every side of your business
Our Story
Founders, partners & growth architects — building businesses with strategy, structure, and scale
Scale Lab was born from the belief that consulting must go beyond surface-level advice. Each of our three founders had scaled their own companies in different industries — from real estate and hospitality to IT, logistics, and e-commerce. We experienced both the chaos of growth and the discipline needed to build structure.
All Scale Lab services are built on our SCALE Framework©
The name Scale Lab comes from our proprietary — Strategy, Clarity, Automation, Leverage, Expansion. It reflects how we help businesses move from vision to structured growth:
Strategy
foundation
and thinking models
Clarity
market, product,
and positioning
Automation
lean systems
and operations
Leverage
people, technology,
and capital
Expansion
scaling, funding,
and investor readiness
What makes Scale Lab different?
Our mission is to help entrepreneurs, SMEs, and investors build businesses that scale with clarity, sustainability, and measurable results.
01
Boutique + Big-Firm Precision
personalised attention with the discipline of top-tier firms.
03
Deep Involvement
we don’t just advise; we facilitate sessions, design systems, and support implementation.
02
Human + AI Approach
our expertise amplified by advanced tools – fast, accurate, double-checked by humans.
04
Entrepreneurial DNA
all three founders are entrepreneurs with real-world track records.
Our Founders
Architects of Growth
Meet the chefs of your business kitchen: Strategy, Operations, Finance
CEO & Business Strategist
Alina Sakhterova
Serial entrepreneur with almost 20 years of experience, including CEO and Business Development roles. Expert in investment packaging, scaling, and marketing. Facilitator of masterminds and strategy sessions. Background in real estate, hospitality, and e-commerce in Cyprus and the UK.
COO & Operational Architect
Evgeniya Chepkova
Entrepreneur and founder of IT school for kids. Expert in team structures, management systems, and corporate culture with 20+ years of experience . Builds processes, KPIs, and effective communications to help companies scale sustainably while freeing founders from operations.
CFO & Financial Architecht
Irina Lukoyanova
Entrepreneur with a background in logistics, fintech, and education. Expert in financial transparency, profitability, and management reporting with 25 years in the field. Builds financial architecture: models, P&L, cash flow, KPIs. Supports due diligence, investor reporting and partner mediation.
Our Clients
Scale Lab Journal
